Industry-specific web design · UK-wide
Websites built for your industry, not for everyone
A garage and a life coach need almost nothing in common from a website. We build for one trade at a time — so your site does the specific job your customers came for.
- £0 upfront build fee
- Hosting & support included
- Live in 2–3 weeks
Plans from £45/month · 12-month minimum term, then rolling monthly.
Pick your trade
We build for these industries
Each one gets a different structure, a different set of pages and a different definition of what counts as a win. Start with yours.
Not on the list? We still want to hear from you — how we approach a new industry.
The problem
Generic websites fail in specific ways
Most small business sites are the same five pages with a different logo. That template was designed for nobody in particular, which is exactly who it converts.
The wrong thing above the fold
Someone looking for an MOT wants a date and a price. Someone weighing up a coach wants to know who you are. Put the wrong one first and they leave without scrolling.
Invisible for the terms that matter
“Web design” ranks nobody. Searches like cambelt change near me or ADHD coach UK are winnable — but only if you have a page that is genuinely about that thing.
No obvious next step
A booking, a call, a menu, an enquiry, a newsletter sign-up. Every industry has one action worth optimising for, and most sites bury it under a contact page nobody clicks.
What you get
Everything in one monthly fee
No separate hosting bill, no hourly rate for small changes, no surprise renewal in twelve months’ time.
A design made for your trade
Not a template with your logo dropped in. We start from how people in your industry actually get chosen, then design backwards from that.
Genuinely fast
Hand-built, lightweight pages. No bloated page-builder plugins dragging your Core Web Vitals — and your Google ranking — down.
Hosting, SSL & backups
Fast UK hosting, a free SSL certificate, daily backups and security monitoring. It’s all handled — you never think about it.
SEO aimed at your niche
Service pages, schema markup and content built around the searches your customers actually type — whether that’s local, national or a subject you’re known for.
Changes included
New prices, new photos, a new service, a Christmas closure notice. Email us and it’s done — no quote, no invoice.
A person who answers
You get a direct number and a name, not a ticket queue in another time zone. The person you speak to is the person who builds it.
How it works
From first call to live site in about three weeks
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We learn the trade
Twenty minutes on the phone. How people find you, what they ask before they commit, and what you lose enquiries to at the moment.
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We design
You see a real design of your homepage before anything is built. We change it until you’re happy with it.
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We build
We write the code, the copy and the SEO groundwork, then show you the finished site on a private link to review.
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We launch & look after it
We put it live, connect your domain, set up Google, and keep it fast and up to date from then on.
Pricing
Simple monthly plans
Every plan includes the design, the build, hosting, SSL, support and monthly changes. 12-month minimum term, then rolling month to month.
Starter
£45/month
£0 to get started
A sharp, fast five-page site for sole traders and new businesses.
- Up to 5 pages, designed from scratch
- Mobile-first, loads in under a second
- UK hosting, SSL certificate & domain
- Enquiry form straight to your inbox
- Google Business Profile set up properly
- On-page SEO for your main service
- 1 hour of changes each month
- Unlimited email & phone support
Best for: Coaches, bloggers, sole traders
Most popular
Business
£75/month
£0 to get started
The full search-and-enquiries package for established businesses.
- Up to 12 pages, designed from scratch
- Everything in Starter, plus:
- Professional copywriting for key pages
- SEO: schema, service pages, internal linking
- Blog or news section you can update
- Booking or enquiry flow built for your trade
- Google Analytics & Search Console set up
- 2 hours of changes each month
Best for: Garages, salons, cafés, established firms
Growth
£120/month
£0 to get started
For shops, memberships and brands that want to keep climbing.
- Unlimited pages or an online shop
- Everything in Business, plus:
- Online payments, products or course sales
- Newsletter & audience capture built in
- Ongoing SEO work every month
- 4 hours of changes each month
- Monthly reporting & strategy call
- Priority same-day support
Best for: Lifestyle brands, eCommerce, multi-site firms
All prices exclude VAT. Already have a site you just need hosting and looking after? That’s £15 a month. Prefer to own it outright? One-off builds start at £1495 — compare the options.
Why pay monthly
The old way vs the monthly way
A traditional agency asks for thousands before a line of code is written, then charges again every time you need something changed.
| One-off agency build | Annandale Websites monthly | |
|---|---|---|
| Upfront build cost | £2,000–£5,000 | £0 |
| Hosting & SSL | Extra, billed yearly | Included |
| Updates & small changes | Charged hourly | Included every month |
| Security & backups | Usually your problem | Included |
| Site stops working | Pay for a fix | We fix it, no charge |
| Cash flow | One big hit | A predictable monthly cost |
Questions
The things people ask us first
What does a small business website cost?
Our pay-monthly plans start at £45 a month with nothing to pay upfront. That covers the design, the build, UK hosting, your SSL certificate, support and monthly changes.
If you’d rather own the site outright, one-off builds start at £1495. Both options are set out on the pricing page.
What does “built for your industry” actually mean?
It means the structure changes, not just the photographs. A garage site is built around services, prices and getting a booking in the diary. A coach’s site is built around credibility, method and a first conversation. A blog is built around reading speed, archives and an email list.
Those are different websites. We start from the job yours has to do rather than from a layout we already had.
Is there really no upfront build fee?
Yes. We spread the cost of the build across a 12-month minimum term instead of asking for a deposit. You pay your first month when the site goes live — not before.
It only works because we expect to keep looking after the site afterwards. That’s the trade: you skip the big bill, we earn it back over the year.
How long does it take to build?
A five-page site is usually live within two to three weeks of us getting your content. Larger sites and online shops take four to six weeks.
The honest bottleneck is nearly always content — photos, service descriptions, prices. If you’re short on those, we’ll write them for you on the Business plan and above.
Do we have to be near you?
No. We’re based in Kidlington near Oxford and we work with businesses across the UK. Discovery happens on a video call, you review the design on a private link, and you have a direct phone number throughout.
If you’re in Oxfordshire and would rather meet in person, we’re happy to.
Who owns the website?
You own your domain name and everything you give us — content, images, logo — from day one, and we’ll never hold your domain hostage.
The design and build stay with us while you’re on a monthly plan. That’s what lets us waive the upfront fee. After 12 months you can buy the site outright and take it wherever you like; just ask and we’ll quote you.
What happens if I want to leave?
After the 12-month minimum term the plan runs month to month with 30 days’ notice. No exit fee and no argument.
We’ll hand over your domain, your content and a full export of your site so you’re not stranded.
Let’s build the site your trade actually needs
Tell us what you do and we’ll send you a straight answer: what your site needs, what it will cost each month, and how quickly it can be live.
No pressure, no jargon, no obligation. We usually reply the same working day.